Roger Dooley

Author, Keynote Speaker, Entrepreneur

Roger Dooley is the author ofBrainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing(Wiley), and writes the popular blogNeuromarketing. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.

Latest

manbetx2.0手机版

How Putting Profit First Prevents Entrepreneurial Crises

I could have avoided a million-dollar bank scare with the strategies in Mike Michalowicz's book, Profit First.

Business Process

5 Ways Buying Lunch for a Client Makes You More Persuasive

研究显示其他e are many unexpected benefits from picking up the tab for lunch, aside from deducting your meal.

Marketing

3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'

The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.

More Authors You Might Like