Pete Canalichio and Mark Di Somma

President of BrandAlive | Creative Brand Strategist

Pete Canalichio is the author ofExpand, Grow, Thrive, a brand expansion and licensing expert, expert witness and TEDx speaker. Mark Di Somma is a creative strategist, a commentator on brands and branding and an author at Branding Strategy Insider.

Latest

Growing a Business

Is Your Brand Really Ready to Expand?

Understand the extent to which your brand can expand and where.

Growing a Business

Should You Scale or Should You Grow? (The 2 Strategies Are Not the Same.)

Bigger is not always better.

Branding

为什么品牌专家需要to Step Out of Their Silos

The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.

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