Lucas DiPietrantonio

CEO of Darkroom

Lucas is a New York City-based entrepreneur and investor with a hyperfocus on luxury, e-commerce, and marketing. Lucas is the CEO of Darkroom, a content-driven growth marketing agency, and NERA, a luxury, direct-to-consumer sneaker brand. Lucas received his bachelors from UNC-Kenan-Flagler.

Latest

Social Media

5 Tips for Selling Luxury Products on Facebook and Instagram

Choose your photography, influencers, audience and content wisely.

Marketing

Stop Overthinking Your Advertising Creative

A three-step guide to streamlining the look and feel of your marketing efforts.

Starting a Business

What It Takes to Launch a Successful Online Clothing Brand in 2020

If you have the right drive, know-how and positioning, you can start a business that will do well for years to come.

Growing a Business

How Ecommerce Companies Can Grow During a Recession

Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.

Growing a Business

Why You Should Bet On the Future of Ecommerce

In a world of economic uncertainty, the long-term outlook for buying and selling online is bright.

Growing a Business

How Ecommerce Companies Can Continue Engaging New Customers

Even amid a global economic downturn, there are still opportunities to woo new buyers.

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