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Marketing
Why Startups Should Take a Big-Brand Approach to Marketing
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
Social Media
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Marketing
Big-Brand Results with Small-Business Budgets
使用这三个标记ting principles that the world's most successful brands have incorporated into their strategies to win over customers.