Jerry Fisher
Latest: Page 5
Business News
A Sharp Opener
In sales-letter writing, it's the most important weapon for capturing your reader's attention.
Business News
Hype-O-Suction
Eliminate some of your ad's excesses, and it can garner more attention.
Business News
Make A Splash
A name like the Toilet-Seat Light can have Thomas Edison rolling in his grave, but it can't sell a product on its own.
