Jack Holt

Co-Founder and CEO of Mattr

Jack Holt is co-founder and CEO ofMattr, an Austin, Texas-based software company that segments companies' social audience with values and personality analysis.

Latest

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A Startup's Guide to Micro-influencers

Who out there will help promote your company, but at a more reasonable price?

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妈rketers Are No Longer in the 'Mad Men' Era

Psychographics, not demographics, is what separates us from Don Draper.

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3 Tips to Align Your Startup's 'Core Value' With Customers'

Consistency in your message will win you audience loyalty.

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What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.

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Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.

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Use Lifestyle Content to Revamp Your Company's Marketing Strategy

Treat customers like friends by developing relationships built on shared values and interests.

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