Eric Samson
Founder of Group8A
Eric Samson is the founder ofGroup8A, a boutique consulting firm focused on developing and executing integrated marketing and digital solutions for companies of all sizes.
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The Entrepreneur's Guide to Pay-for-Performance Consulting
All too often. business owners fail to make pay-for-performance agreements enticing enough for consultants to bite.
Actually, Facebook Isn't Failing Brands and Marketers
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
招聘之前7回答这些问题an Ecommerce Consultant
Consultants can bring a fresh perspective and the latest strategies but they are not magical. Before you spend money think deeply about your goals and expectations.
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
How 'Micro Marketing' Can Create Macro Results for Your Brand
Mass marketing is expensive and inefficient. Highly-focused campaigns and social-media influencers work better, for less.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Think people first, numbers second, and your content will resonate with your audience.