Entrepreneur Plus - Short White
For Subscribers

Best in ShowTap the right resources to build a blue-ribbon trade-show booth.

BySteve Cooper

Opinions expressed by Entrepreneur contributors are their own.

Trade shows can be an important growth tool for both establishedand burgeoning businesses. These events offer a unique opportunityfor you to meet potential customers face to face in a singlelocation, launch new products and services, establish a presence inthe marketplace, meet with suppliers and distributors, generatesales leads, and much more.

Ticket to Show
Some trade shows cater to very specific audiences, while others hitmuch larger markets. Before your first show, it's important toresearch different trade shows to find the ones that fit yourbusiness. Some places to start:

  • Center for Exhibition Industry Research.FormerlyThe贸易展局,CEIR使用数据highlight the importanceof trade shows. If you're looking for reasons to put a boothtogether, this is where you'll find the stats.
  • Tradeshowbiz.com.This online trade-show directorylists everything from obscure shows to headline-grabbers, and is agreat way to find out what's coming to your area and what'soffered in your industry. An online subscription is $685 forunlimited access.
  • Trade Show Exhibitors Association.Where do peoplewho put on trade shows meet? At a trade show, of course, and TSEAsponsors the leading conference about conferencing. As a voice ofthe industry, TSEA offers great resources, from publications toresearch contacts.
  • Trade Show Week.While this magazine isgeared more toward trade-show organizers, it grants you anopportunity to peek behind the curtain to see what's next. Thewebsite also hosts a free trade-show directory.

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business News

Colorado's Football Team Was Robbed at the Rose Bowl, and Coach Deion Sanders Wants Reimbursement

At a press conference, the former NFL and MLB superstar and now college coach asked the NCAA to 'do something.'

领导

How to Manage These 6 Different Workplace Personality Types

The ideal of treating all your employees equally doesn't always lead to optimal outcomes. Instead, cater your management style to individual personality types — then watch your staff blossom!

Business News

Armed Delta Co-Pilot Indicted After Threatening to Shoot Captain 'Multiple Times' Mid-Flight

Jonathan Dunn was indicted on October 18 by a Utah grand jury.

Business News

Bill Gates' Former Right-Hand Man Is Now the 5th Richest Person in the World

Ballmer was Microsoft's 30th employee when he started in 1980.

Collaboration

Demolish Your Company's Silos to Unlock Organizational Efficiency – Here's How.

Here are several actionable steps to breaking down silos within your own organization to unlock the agility and strength that come from collaborative ecosystems.

Business Plans

How Was Amazon's Pre-Holiday Prime Day? Here's What We Can Learn From the Sales Event

Amazon's fall sales event, Prime Big Deal Days, proved useful in boosting sales during a stagnant early quarter.