Entrepreneur Plus - Short White
For Subscribers

Warm Up to Cold CallsEveryone hates making cold calls---until they learn how to do it properly. Follow these 7 steps to overcome your fear, and start dialing for dollars.

ByKim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

Can you name one of the most prevalent fears among newentrepreneurs? If you guessed "cold calling," you'reright. Some entrepreneurs feel shy about initiating contacts. Forothers, the possibility of coming across as a salesperson makesthem uncomfortable. Yet making telephone contact with prospects isessential, whether it's to form relationships or follow up onleads. If you can't ask for the business you need, you might aswell step aside and watch your competitors steal the show.

The truth is, cold calling is easy to learn and a whole lot offun once you master it. Just follow these seven importantsteps.

1. Practice consultative selling.There's nothingadversarial or pushy about an effective cold call. Simply uncoverand fill needs in a friendly, noncombative way by imagining thatyour prospects are neighbors coming to you for advice. Use the samerelaxed tone and easygoing manner.

This is a subscriber-only article. Join Entrepreneur+today for access

Related Topics

Franchise

He Got Bored With Retirement. Now He's Selling $18 Million Annually.

Don Lanier was ready for a change, and that pushed him to succeed. Here's how he did it.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Career

Get AI-Powered Help With Resumes, Cover Letters and More With This $29.97 Tool

Let AI create your resume with this handy tool -- now $29.97 for life.

Living

4简单的方法通过训练你Br赚更多的钱ain

Mental rehearsal is a powerful psychological technique that's used by athletes, billionaires, and entrepreneurs to achieve their goals.