Opinions expressed by Entrepreneur contributors are their own.
The launch is approaching. Deborah Nail, our intrepid makeoverentrepreneur, has worked with Web design and marketing companyInterlandand settled on a new look forwww.pursesnickety.com. It's cleaner, trendier andmore professional, but it's also loaded with the fun spirit ofthe products. Just take a look at the before and afterpictures.
The substance underneath is just as important as the look. SteveSchultz, Interland's director of business solutions and designservices, has been in on the process since the beginning. After theinitial consultation, Schultz and Nail decided to go with ahigh-end e-commerce engine that allows for search capabilities,both retail and wholesale sections, and other advanced featureslike a coupon manager. Says Schultz, "That will make it a muchricher vehicle to target [Nail's] audience."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- A complimentary subscription to Entrepreneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
