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What's New 3/03

Visions of optical franchises dance through Macy's head.

ByDevlin Smith

Opinions expressed by Entrepreneur contributors are their own.

It's all about one-stop convenience--a dry-cleaner at thegrocery store, a coffee shop in the bank, an optician in adepartment store. Through its Macy's Vision Express chain,Phoenix company Optical Franchises Inc. is giving Macy'sshoppers seven-day-a-week access to opticians and one-houreyeglasses service.

公司目前拥有七梅西视觉Expresslocations and would like to eventually have 50 units on the EastCoast. The Lazarus department store chain, which, like Macy's,is owned by Federated Department Stores Inc., also featuresin-house Vision Express franchises.

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