Using Classified AdsThey may not be sexy, but classified ads will get your business's name in front of customers.

Classified ads don't draw the huge response of a display ad,but they still provide the most economical way for getting yourbusiness into the public eye. And since they demand neither theeye-catching design of a display ad nor the clever working of adirect-mail campaign, almost anyone can write them.

Excerpted fromStart Your Own Business: The Only Start-Up GuideYou'll Ever Need

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