"What's a Thumbnail?"Knowing what your art or advertising department is talking about can help get you involved.

Commercial artists usually start designing an ad by doing"thumbnails"--tiny rough versions of the ad, perhaps thesize of a playing card (perhaps artists' physical thumbnailsused to be bigger). Should the visual go here.or here?It's a cheap and easy way to experiment with the basicstructure of the ad.

Excerpted fromKnock-Out Marketing: Powerful Strategies to PunchUp Your Sales

Marketing

McDonald's Just Announced 'Free Fries Fridays.' Here's How to Get In On the Deal.

The fast-food giant is giving away its most popular item—with a few conditions.

领导

This 27-Year-Old Harvard Dropout Started a Hedge Fund Out of a Garage — Now She Manages Nearly $1 Billion in Assets

Eva Shang, who met co-founder and fellow Harvard undergraduate Christian Haigh at a club on campus, admits it's "very unusual for college students to start a hedge fund."

Business News

Reddit Co-Founder Alexis Ohanian Says the 'Surfer Mindset' Is the 'Right' Approach in Business and in Life. Here's Why.

The Reddit co-founder recently spoke to students at his alma mater, the University of Virginia.

Business News

Barbara Corcoran's 3 Best Tips for Buying a Home in the Current Housing Market

If you're looking to buy a home, the real estate mogul offered some sage advice on Instagram.

Growing a Business

Prepare For This Seismic Shift in Employee Expectations — Or Say Goodbye to Your Top Talent.

If you are a business leader failing to account for this fundamental transformation in worker attitudes, prepare for a rude awakening.