Netflix's Secret Club Allows Members to Preview Content Before Anyone Else — But There's a CatchThe Netflix Preview Club currently includes 2,000 subscribers but plans to add "tens of thousands of users" by early 2023.
The perfect club for the serial binge-watcher is here and ready for expansion.
Netflixis set to grow its Netflix Preview Club program, which allows members to stream content early in return for feedback. According to theWall Street Journal, the club currently includes 2,000 subscribers but plans to add "tens of thousands of users" by early 2023.
The club was reportedly utilized for feedback on the 2021 hitDon't Look Up, which broke the record for weekly viewing hours with152 million views. Although those close to the film haven't confirmed whether suggested edits were made before its release, filmmakers are welcome to make changes (or not) before releasing the film to the public.
The program was first launched in May 2021, perVariety, and those who participate have six months to watch these upcoming releases and complete a survey with their thoughts and feedback.
Additionally, participants must keep the pre-releases confidential and are required to sign a nondisclosure agreement.
Those selected to participate in the program "represent a range of perspectives," according to a company memo obtained byVariety.
它's unclear exactly how Netflix selects its preview audience, but a 2021Reddit threadclaimed people received emails inviting them to join the Netflix Preview Club, which then directed them to a special Netflix account that gave access to unreleased content in return for completing feedback.
According to theWall Street Journal, the club's expansion follows Netflix's strategy to get the most engagement for the cost to create its exclusive content. While the steamer boasts 223 million subscribers, it失去了用户for two consecutive quarters and then rose again in the third quarter.
Despite the setback, its $17 billion annual budget for shows and movies isn't budging.
狗万官方reached out to Netflix for comment.