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This Game-Changing Investment App Will Help You Build Long-Term Wealth and Satisfy Your 'Voyeuristic' Desire to See Where Other People Put Their MoneyHer First $100K founder Tori Dunlap has teamed up with Treasury co-founders Elias Rothblatt and Ivar Vong to give more people access to the investing information that matters -- and that has the potential to change lives.

ByAmanda BreenOriginally published

Courtesy of Treasury

女性re better investors than men,a 2021 Fidelity study found。然而,一些估计显示,只有26%的women have invested in the stock market, a staggering statistic alongside the persistent gender pay gap, whichheld steady in 2020andis expected to widenin the wake of the pandemic.

Why are women so hesitant to join the investing world? According toHer First $100KfounderTori Dunlap, it's because they're so often excluded from financial conversations. "The world of the stock market and the world of investing is super white finance bro-y, and it's all about the next sexy investment," Dunlap says. "So many of our community members have gotten educated or are starting to get educated about how to save and pay off debt, but they're still feeling intimidated by investing."

With its "fighting the patriarchy by making you rich" tagline, Dunlap's Her First $100K is on a mission to change the status quo by getting more money into women's hands. And Dunlap'sfast rise to social-media stardomandstaunch advocacy of financial feminismhave paved the way for her next exciting venture: partnering with Treasury co-founders Elias Rothblatt and Ivar Vong to launch theTreasury app, an education platform revolutionizing the way women invest.

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