Learning to Embrace Her Culture Led This Entrepreneur to Found a Jewelry Brand Loved by CelebritiesThe three most important lessons Rekha Brar has learned while building Blossom Box.
ByMita Mallick•
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Growing up, I spent a number of summer vacations in India with my extended family. I would get gifts of dangly gold earrings and bright-colored jeweled bracelets that I would bring back home to Boston. I remember wearing the pieces to school and being teased for how gaudy, sparkly and odd they looked, so I stopped wearing Indian jewelry. Even as an adult, I struggle to pair Indian jewelry pieces with my Western clothing.
"I also remember being teased for the Indian gold chains my mom would put on me before I headed out to school," says Rekha Brar, founder and CEO ofBlossom Box Jewelry. "I was reluctant to wear the chains, but my mother would remind me that they were passed down from my grandmother and how beautiful they were. Despite how different I felt in school, my parents always encouraged me to embrace my individuality, not blend in, and to never forget where I came from."
Though the global jewelry market is valued at$278.5 billionand continuing to grow, few brands in the Western marketplace capture the vibrancy of Indian design, colors and textures.
