Facebook Officially Changes Its Name to MetaThe name is meant to reflect the company's newest Metaverse project.

ByEmily Rella

AMY OSBORNE | Getty Images

Well that was … somewhat predictable?

Facebook, which announced earlier this week that it was looking into changing the name of the company in an attempt to reflect on its building of the metaverse, has officially changed its name to Meta.

CEO Mark Zuckerberg announced the news late Thursday afternoon.

"Today we're introducing Meta, which brings together our apps and technologies under a new company brand," the company said via Twitter, one of the social media platforms that the company does not in fact own or operate.

"The metaverse will feel like a hybrid of today's online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can't be together — and do things together you couldn't do in the physical world," Metasaid in a statement. "It's the next evolution in a long line of social technologies, and it's ushering in a new chapter for our company."

Related:A Twitter user compares Zuckeberg's metaverse to a 'dystopian dictatorship' and Jack Dorsey responds

Zuckerberg被称为the induction of the metaverse "the next chapter for the internet," an initiative that comes at the heels of harsh criticism from law and policymakers and consumers against the company and its regulatory practices.

The company added that though the announcement of Meta will not change the company's corporate structure, starting with Q4 of 2021, it will report financials for two separate entities — Family of Apps and Reality Labs.

Facebook will also begin trading under MVRS (it is currently trading as FB) beginning on December 1, 2021.

"When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world," the companysaid. "Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology."

Facebook, Inc.was uparound 3.80% late Thursday afternoon.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Related Topics

Starting a Business

How a Side Hustle Taking People on 'Urban Hikes' Became a Lucrative Business

Kansas City native Lisa Peña shows tourists and locals parts of the city they'd never see by car.

Business News

Inside Barbara Corcoran's $1 Million California Trailer: 'Everything's Little'

The Pacific Palisades home boasts stunning ocean views.

Business News

Travel Influencer Shares Genius Airbnb Booking Hack That Can Save You Hundreds

The strategy works with any third-party booking site.

Growing a Business

7 Strategies to Scale Your Small Business and Achieve Sustainable Growth

Seven key strategies small business owners can use to unlock long-term growth.

Business News

This Job Earns 6 Figures and Is Projected to Grow 6% in the Next Decade — And No, It's Not in Tech

Marketing managers are among the highest-growing careers in the U.S., with some freelancers charging enviable hourly rates.

Business News

These Earth-Conscious Entrepreneurs Are Making a Profit with Purpose in California's Central Coast

SLO CAL's small business owners see the value of sustainable approaches—and the locals and tourists benefit big time.