How Taco Bell Proves Old-School Marketing Tactics Still WorkHere's how Taco Bell leverages TV and radio ads as well as other old-school marketing tactics like billboards for marketing success.
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Over the last few years, the marketing world has focused ondigital transformation. Marketing professionals have embraced online and mobile channels to such an extent that the old-school marketing tactics of television and radio might have seemed dead. That's not the case, though — not if Taco Bell has any say in it.
In 2017, Taco Bell took a different approach by putting more of its budget back into television ads while simultaneouslyreducing its digital ad budget. In 2019, Taco Bell doubled-down on itstelevision campaignstrategy, spending millions more than its competitors while still coming out ahead on sales and profitability.
Although Taco Bell's campaigns do appear on digital channels, the fast-food retailer believes old-school marketing still works well. Here's why Taco Bell proves that more companies should not necessarily focus exclusively on digital marketing tactics:
