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3 Ways to Retain Your Top EmployeesIf you really want to make your team happy, stop thinking like a boss ... and start thinking like an employee.

ByAdam Borstein

This story appears in theApril 2020issue of狗万官方.Subscribe »

Federico Gastaldi

Entrepreneurs know how to makecustomershappy: We learn their needs and then createproductsand services to match. But too often, we don't do the same thing with our employees. We make incorrect assumptions about what workers value — and, in the process, overlook what will give them long-termstability.

It's based on good intentions, but the delivery is bad.

For example, some employers offerprofit-sharingincentives. People like more money, right? But in the U.K., when researchers surveyed more than 13,000 employees across nearly 1,300 workplaces, these profit-sharing incentives got mostly bad reviews. Why? Because profit sharing is based on the company's overall performance. Employees don't feel rewarded for their individual effort. In fact, they feel like the rewards go to the people with the best positions — not the best workers.

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