How to Get Your First Big Win in BusinessSix entrepreneurs look back on how they earned that pivotal first "Yes!"

1.Bait the hook.

"When my cofounder, Hari Karunanidni, and I started HackerRank -- a platform to help companies hire developers -- we created a fake résumé with perfect credentials and posted it on job boards. We got a slew of inbound calls fromrecruiterslooking for this amazing candidate. Once we had them on the phone, we'd say, "Hey, I'm not that person, but people like this are all over the world, and you don't need arésuméto find them.' It was a risky strategy, but it worked: That's how we landed one of our first enterprisecustomers." --Vivek Ravisankar, cofounder and CEO,HackerRank

2.Follow up.