Elon Musk: Tesla Model 3 Price Now Starts at $35k -- After IncentivesTesla slashes Model 3's prices.

ByMariella Moon

This story originally appeared onEngadget

Roberto Baldwin / Engadget

If you visit Model 3's "Design Your Car" page, you'll notice that it looks a bit more affordable than before. Tesla haslowered它的价格在1100美元版本,你可以不w get the mid-range battery option for $42,900 before incentives. Meanwhile, the car's long-range version now costs $49,900, while the performance option will set you back $60,900 before savings. Elon Musksaidthat meansModel 3now has a starting price of $35,000, though that's after you apply tax credits and fuel savings -- you'll have to wait a bit more for a Tesla car with a $35,000 base price. "We're doing everything we can to get there," Musktweeted. "It's a super hard grind."

A spokesperson toldElectrekthat the price decrease was enabled by the cancellation of the "referral program, which cost far more than [the company] realized." The automaker's referral scheme allowed Tesla owners to give five friends six months of free Supercharging with the purchase of a new vehicle. Apparently, the free charging and other benefits drove up costs too much, compelling the company to end the program on February 1st.

This thesecond timeTesla slashed Model 3's prices since its federal EV tax credit has beencut in half. In January, it took $2,000 off the prices of all its vehicles to offset the new reduced tax incentives.

Mariella Moon is an associate editor at Engadget.

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