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Good American Founder Emma Grede Gets Honest With Her CustomersThe key to good customer service? Frank, honest communication -- even when the truth hurts.

ByStephanie Schomer•Nov 28, 2018

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This story appears in theDecember 2018issue of狗万官方.Subscribe »

When Emma Grede launched size-inclusivefashionbrand Good American in 2016 with cofounder Khloe Kardashian, she had an instant hit. Sales topped $1 million on day one. But to build on the momentum, she knew she'd have to continue being honest about the company's products,mistakesand decisions. Over the past two years, Good American has done that -- expanding into new product categories partly by delivering on customers' requests, and by being open about what the companycan'tdeliver, too. Grede urges other founders to adopt a similartransparency: Create a stellar product, and don't BS your customers.

Related:How Sheryl Sandberg Inspired These Fashion Founders to Ditch Their Corporate Jobs and Launch a Startup

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