Why Word-of-Mouth Marketing Matters (Infographic)Here's why it's important to get people chatting about your brand.
ByRose Leadem•
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From社交媒体to banner ads andSEO, there are a number of ways companies market their goods and services. However, the most trusted source is usually from a person's friends, family or colleague.
Related:Top 3 Ways for Building a Word-of-Mouth Business
When people hear about something from someone they trust, they'll instinctively trust that recommendation. In fact, word of mouth is so impactful that half of Americans would prefer it over any type of marketing. Eighty-three percent of Americans said they've made aword-of-mouthrecommendation -- 55 percent said they make recommendations at least monthly and 30 percent said they make them weekly.
Related:5 Ways to Maximize Word-of-Mouth Marketing
Many people assume that social media is the best way to get the word out about a business. But according toresearchby Talk Triggers, Americans value word of mouth 41 percent more than social media when it comes to recommendations. However, these numbers can vary by industry. Half of Americans rely on word of mouth when it comes to choosing a restaurant. The events industry also heavily relies on word of mouth -- when planning a wedding, recommendations from friends is 331 percent more likely to be relied on than advertising. People also depend on word of mouth in politics. During election season, millennials are 115 percent more influenced by word of mouth than by advertising.
Related:如何让有影响力的驱动你的口碑吗Marketing
To learn more about the power of word of mouth, check outTalkTriggers.com's infographic below.
