Jack Dorsey Is Finally Realizing Twitter Is a Terrible PlaceHe's exploring reforms that could minimize social bubbles and label bots.

Twitter's attempts to clean up its serviceusing policiesoften feel like a Band-Aid on a bullet wound, and the company's leadership finally appears to be acknowledging that fact. CEO Jack Dorsey toldTheWashington Postin aninterviewthat he was exploring reforms to key parts of Twitter's functionality to curb the spread of hate speech andfake news. As he put it, the company's policy-driven approach to date has only been tackling "surface-level symptoms" rather than the root causes, such as the incentives Twitter provides to its users.

As for those potential changes? The company is looking at features that would counter fake news and social media bubbles by displaying alternate viewpoints ... including, well, the facts. Dorsey was also willing tolabel botsand rework basic elements such as follower count displays and the "like" button. The executive claimed that Twitter hadn't tackled ideas like bot labeling because it was focused on initiatives that would have a "greater impact," such aspurging fake accounts.

It's not certain how likely Twitter is to implement all these changes, although they're not novel concepts. YouTube has beendisplaying Wikipedia articles为了揭穿假的阴谋ories and hoaxes, for instance. California and some members of Congress have floated the possibility of requiring labels for bots, so Dorsey and company might not have much choice. And there are areas where they're unlikely to budge -- Dorsey remained firm onrefusing to ban global leaders, noting that they offer a glimpse at how these politicians "think and treat the people around them."

All the same, the interview is an acknowledgment that the status quo might not be tenable for much longer. Users regularly point to examples where Twitter's policy strategy falls short, whether it'sinconsistent enforcementor simply waiting untilaftera major incident to institute changes. It knows that it has to encourage good behavior, not just punish bad behavior, if it's going toreturn to growthand foster a welcoming environment in the long run.