This Founder Explains Why He Had to Start Telling Retailers 'No' -- and How It Helped His Business SucceedGreg Steltenpohl set out to make plant-based milk. But when his product became too popular, he had to make some tough decisions.

ByJason Feifer

Califia Farms

This is an episode of our podcast问题解决者. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,圣itcher, or wherever you get your podcasts.

Califia Farmsmakes a popular line of plant-based milks, yogurts and coffees -- but they became too popular, too quick. In 2017, demand began significantly outstripping supply. The company had to start telling retailers "no," while it fixed its entire production system.

Learn about the drastic measures Califia made and how they were able to rebound in this week's问题解决者podcast.

Related:A Founder Shares What to Do When Your Staff Can't Agree on a Vision for the Company

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Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of狗万官方magazine and host of the podcast问题解决者. Outside of狗万官方, he is the author of the bookBuild For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcastHelp Wanted, where he helps solve listeners' work problems. He also writes a通讯called One Thing Better, which each week gives you one better way to build a career or company you love.

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