How This Entrepreneur Turned a Lowbrow Product Into a Luxurious OneAfter setting aside his music career, Sean Dowdell wanted to start his own tattoo parlor, but he needed to find a way to make a traditionally lowbrow product appeal to a high-end, but still edgy, audience.

This is an episode of our podcastProblem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,Stitcher, or wherever you get your podcasts.

肖恩Dowdell爱纹身,但他讨厌纹身rlors. They were dirty, uninviting, downmarket, unprofessional and often sexist. So when he set aside his music career to start his own tattoo parlor, he needed to find a way to make a traditionally lowbrow product appeal to a high-end, but still edgy, audience. A decade later, he's now opening glitzy tattoo shops all over the world.

Tune into the latest episode ofProblem Solversto hear how he pulled it off.

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