After 90 Meetings in 90 Days, These Founders Finally Found Their CustomerAfter creating a potentially groundbreaking solution, two founders weren't sure whom to sell it to.
This story appears in theApril 2018issue of狗万官方.Subscribe »
When Gil Addo's grandmother was diagnosed with a brain tumor in 1998, she traveled from her home in Barbados to Boston for surgery, where the best care was available. The treatment was a success, but for the next five years, she had to regularly repeat the exhausting trek north for post-op care from a medical specialist. Addo knew there had to be an easier way.
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"Most medical specialists' expertise is centralized inbig cities, and they're overbooked and costly," he says. "And almost half the reasons a patient goes to see a specialist could be handled by their primary care physician." So along with his co-founder, Carlos Reines, Addo createdRubiconMD, a digital platform that allows primary care physicians to consult virtually with top medical specialists around the country within 24 hours.
