Taco Bell Teamed With Forever 21 to Create Crazy Clothes That Are Already Sold OutIs the idea outlandish? Sure, but the companies seemed to have leaned into the silliness with a decent amount of success.

ByNina Zipkin

Forever 21

Never let it be said that you should just stick to what you know.

Earlier this month, Taco Bell teamed up with Forever 21 to develop a clothing line for men, women and children who think that their wardrobes could use a little more "sauce" and/or "heat," per the fast food chain's description of thecollection'saesthetic.

古怪吗?年代ure, but the companies seemed to have leaned into the silliness with a decent amount of success.

Related:Taco Bell Wants to Host the Wedding of Your Dreams

The collection ranges from $7.90 phone cases to men's and women's shiny purple, orange and black Taco Bell branded anoraks for $29.90 and $24.90 respectively -- both of which are already sold out.

Also sold out? The women's bright orange bodysuit complete with a pattern of flames that says "hot, born saucy" on the front for $17.90, the equivalent of what you could spend on roughly 13 crunchy tacos, the brand's mostpopularmenu item in 2016.

In a press releaseannouncingthe team up, Taco Bell said that the collaboration was a perfect fit because the "the two [are] like-minded brands, together at the intersection of culture and innovation."

Related:20 Facts You Probably Didn't Know About Taco Bell

It takes a lot of confidence in the strength of your brand to expect that people will go out and spend money not just to consume your products but to wear them literally on their sleeves.

年代o the next time you are brainstorming ideas for how to call attention to your brand, take a page out of Taco Bell's playbook and have a sense of humor and customer-first mentality.

Related video:唯一能阻止你开始你r Business Is You

Nina Zipkin

Entrepreneur Staff

年代taff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

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