Ellevest's Investing Platform Knows How to Speak to Women
Founded by Sallie Krawcheck, a Wall Street vet, the platform understands women's way of investing their money is different than how men do it.
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Who runs the investing world? Not women. A staggering number of financial advisers -- 86 percent, in fact -- are male, most of them older than 50. "If we set out to build a business perfectly targeted toward men, we would build the investment industry as it exists today," says Sallie Krawcheck, a Wall Street vet and founder and CEO ofEllevest, a female-focused digital investment platform.
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