Entrepreneur Plus - Short White
For Subscribers

Want to Stand Out? Think Like An Editor.Serve a need and be memorable.

ByJason Feifer

This story appears in theJanuary 2017issue of狗万官方.Subscribe »

Jason Feifer
Jason Feifer

I get a lot of emails from teenagers who've started businesses. And moms who've started businesses. And companies that donate one of their product for every one sold. And, well, many other broad types of entrepreneurs. They're easy to instantly categorize in my inbox. For example, here are actual subject lines from emails I've gotten recently:

"Young Entrepreneur"
"Teen Entrepreneur's Kickstarter"
"Millennial Entrepreneur Encourages Peers to Build a Business"
"17-Year-Old Entrepreneur Wants to Go Public"

The emails from moms,one-to-one-givingcompanies and others are just as predictable. These entrepreneurs had the right idea: They were trying to highlight the detail they thought set them apart. But they picked the wrong detail. Rather than making themselves look unique, they made themselves part of a crowd. And repetition is an editor's worst nightmare. If I hear about something too often, I think,Well, that's not special. Then I don't want to run a story on it.

This is a subscriber-only article. Join Entrepreneur+today for access

Related Topics

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Living

4简单的方法通过训练你Br赚更多的钱ain

Mental rehearsal is a powerful psychological technique that's used by athletes, billionaires, and entrepreneurs to achieve their goals.

Career

Get AI-Powered Help With Resumes, Cover Letters and More With This $29.97 Tool

Let AI create your resume with this handy tool -- now $29.97 for life.

Business Plans

Every Business Owner Needs an Exit Plan — It's Time You Develop Yours.

A winning exit strategy seamlessly aligns business success with personal fulfillment.

Science & Technology

Get This CompTIA and IT Course Bundle for $20 Through 10/23

Through October 23rd, these IT courses are just $20.

Science & Technology

Gift This Cybersecurity Bundle — $60 Through 10/23

You have just a week to get this cybersecurity bundle — $59.97 (reg. $754.)