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One App Gave This Gourmet Food Company the Tech Reboot it NeededIt was operating like it was 1999. And that needed to stop.
ByDavid Port•
This story appears in the2016年12月issue of狗万官方.Subscribe »
When Janice Whiting purchasedGourmet Dreamsin 2004, the meal-delivery andcatering businesswas still using a manual credit card swiper and a fax machine. And crazily enough -- considering the business is located in Silicon Valley and Whiting has a high-tech marketing background -- it stayed pretty much that way until 2014. She'd been focused on the culinary side and couldn't afford a major tech overhaul. But as her four-employee business got busier, ordering and accounting became time-consuming for Whiting -- and a turnoff for her customers.
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