Why You Shouldn't Give Up on Social Commerce (Infographic)Few consumers directly purchase through social channels -- because they haven't quite figured it out yet.
ByRose Leadem•
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It's highly unlikely for a brand to not to be onFacebook,TwitterorInstagramtoday. And if they're not, they're missing out on some major opportunities. In fact -- more than half of all Facebook users follow businesses online to keep up with their products, and that's also the case on Instagram andPinterest.
Between 2014 and 2015, there was a 198 percent increase in social media referral traffic to ecommerce sites. However, few consumers directly purchase through social channels -- because they haven't quite figured it out yet. In fact, social commerce actually has a promising future -- one in five people say they are open to the idea but simply haven't had a chance to test it out yet.
So before you completely abandon the idea of social commerce, check outSUMO Heavy'sinfographic.
