Facebook Updates Its Privacy Policy, But Does That Mean Anything?Americans overwhelmingly say that they don't feel in-control of how their personal data is collected online, and Facebook's new privacy policy will likely do little to change the sentiment.

ByLaura Entis

Opinions expressed by Entrepreneur contributors are their own.

PiXXart / Shutterstock.com

Today, Facebookupdated its privacy rules, primarily through an extensive re-write intended to make the company's data policy comprehensible for those of us who aren't lawyers. In other words, while the substance remains largely the same, the presentation has been given a considerable makeover: the new policy is considerably shorter, written in English rather than legalese, and reformatted (more space and color) for an easier reading experience.

"Our goal is to make the information about Facebook as clear as possible," Erin Egan, Facebook's chief privacy officer,toldThe Wall Street Journal. "Our hope is that it won't take long for people to read through this and really get it."

On the surface, Facebook's update comes at a fortuitous time. Yesterday, a new survey by thePew Research Centerfound that a whopping 91 percent of Americans feel like they've lost control over the way their personal data is collected and used; meanwhile, 81 percent don't feel safe sharing private information over a social network.

Related:FBI to Apple, Google: Your New Privacy Policies Are Making People Less Safe

Facebook's new policies are easier to understand, which is a good thing. However, the updated rules do little to give users more control over the way Facebook uses their personal data to sell targeted ads. (Under the section 'Your information and advertising,' the company writes: "Nothing is changing with these updates -- we help advertisers reach people with relevant ads without telling them who you are.")

Facebook still reserves the right to track anything you do on its site, and use it to sell ads. Unless you explicitly opt-out of off-network tracking (which requires a visit to athird party website), it will also follow you to other websites, where it collects and analyzes your actions, again, to sell targeted ads. In addition, this October the social network began allowing marketers totarget users based on their specific coordinatesi.e. those who lived near, or had passed by a business. How? Facebook's terms of agreement state that it can collect local information on its mobile apps.

Despite (or more likely, because of) its simplified language and helpful explain-y graphics, Facebook's updated policy will likely do nothing to allay Americans fears that "they've lost control over the way their personal data is collected and used."

Related:John McAfee: You Should Care That Your Privacy Is Disappearing

Of course, that doesn't mean Americans will ditch Facebook. We may not like it, but most of us understand that the company exists to collect our personal information and turn it into advertising money. We pay for the convenience of using the service – to stay in touch with friends, keep tabs on family members, stalk exes – by forfeiting control of the way the social network collects and uses our personal data.

这项皮尤调查支持这种说法。更多的than half of us, convenience trumps privacy: Fifty-five percent of respondents surveyed said they would share information with companies in order to use online services for free.

So while we feel we've lost control of the way our personal data is collected, that doesn't mean we'll stop sharing it on Facebook…or Twitter, or Pinterest, or Instagram (you get the point).

Related:OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'

Laura Entis is a reporter for Fortune.com's Venture section.

Editor's Pick

Related Topics

Business News

'Typically Gone Within a Few Hours': This $1,900 Costco Product Is Flying Off Shelves

Costco only offers the exclusive product online to members.

Business News

凯蒂·佩里是Fighting the Founder of 1-800-Flowers for a $15 Million California Mansion He Doesn't Want to Sell Her

The eight-bedroom, 11-bathroom estate sits on nearly nine acres in the Santa Ynez foothills in Montecito.

Business News

'No Question, We Probably Went Too Far': Delta Airlines CEO Backtracks on Sweeping Changes to SkyMiles Accounts, Sky Club Access

The unpopular changes set to roll out in 2025 were announced earlier this month.

Employee Experience & Recruiting

3 Truths About Unlimited PTO — Why Employees Are Worse Off With Endless Vacation Days

Three truths that might make you reconsider the appeal of unlimited PTO.

Growing a Business

Want to Sound Smarter? This Stanford Professor's Simple 3-Point Technique Will Help

With a little structure, you can impress audiences with your ad-libbing all day.

Business News

The Justice Department Is Suing eBay, Alleging Unlawful Sales of Over 371,000 Products

The lawsuit alleges that eBay violated several environmental laws.