Entrepreneur Plus - Short White
For Subscribers

7 Ways to Get the Most Out of Exhibiting at a Trade ShowDo it right, and a trade show can lead to more funding, new customers and lots of buzz.

ByMichelle Goodman

This story appears in theSeptember 2014issue of狗万官方.Subscribe »

Since debuting their cloud-based coordination and communication platform for senior-care providers at a regional trade show in 2012, Asif Khan and Fahad Aziz have raised $2.5 million, won multiple awards and acquired more than 100 U.S. facilities as customers. But that doesn't mean they've outgrown the exhibition halls. To this day, they trumpet their web and mobile health solutions at trade conferences around the country, hitting an event devoted to assisted living every month or two--and paying up to $4,000 per show in registration fees alone.

"That's where we get most of our leads," says Khan, founder and CEO ofCaremerge, which is based in Chicago and San Francisco. "If you're a regular at these trade shows, you start to become a household name. You start to generate the buzz you want."

Exhibitionist: Asif Khan of Caremerge.
Exhibitionist: Asif Khan of Caremerge.
Photography by Kevin J. Miyazaki

This is a subscriber-only article. Join Entrepreneur+today for access

Related Topics

Business News

McDonald's Made a Simple Change to a Cult-Favorite Menu Item. Now, the Sandwich Is a $1 Billion Brand.

The crispy chicken sandwich originally debuted on menus in 2021.

Business News

Some Lenders Are Offering 'Buy Now, Refinance Later At No Cost' Deals — But Is There a Catch?

Soaring mortgage rates have priced buyers out of the market, but some experts are saying to buy now and refinance later. Is it really that easy? Here's what to know.

Thought Leaders

Dismantling the 9 to 5 — Why Job Stacking Is the Future of Work

The rising trend of job stacking as a popular alternative to the traditional 9 to 5 work schedule, particularly among the millennials and Gen Z populations. Delve into the benefits of job stacking and discover its potential to revolutionize the American workforce by fostering greater satisfaction and autonomy.

Living

I Tried the Semi-Private Air Carrier That Lets You Arrive 20 Minutes Before Your Flight. Here's What It Was Like — And How to Do It Affordably.

"There's a reason people pay 10 to 100 times more to fly privately than to fly commercially. You just want to save time, right? It's not about Champagne and caviar."

Business News

CEOs and CMOs Are Butting Heads at More Companies Than We Know — and It's Been Going on for Some Time

A recent report found a growing disconnect between the two C-suite positions.