Avoid These Web Design SinsAvoid these design missteps and reap the rewards.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
Is your website driving away customers? If you're committing these site development sins, it could be costing you more than you know.
Being cluttered.Your site can't be all things to all people, says Drew Ungvarsky, founder of Grow Interactive, an interactive studio in Norfolk, Va. Be selective about the content you decide to put on the site and organize it in a clean and logical manner. "A lot of people try to put too much, especially on their home pages, and cram more down their customers' throats," he says.
Making things difficult.The route from first click to sale has to be easy. Ungvarsky says it's important to think like customers and prospects when evaluating the design of a site. One of his pet peeves: Having to set up an account before checking out. Let customers buy from you on their terms, he says.
