For Subscribers

The Game Changer: Digital Chocolate's Trip Hawkins

The last time this entrepreneur matched up against an industry giant, things didn't end so well. But it wasn't game over.

learn more about Jennifer Wang

ByJennifer Wang

Opinions expressed by Entrepreneur contributors are their own.

Trip Hawkins is running late for his interview at the headquarters ofDigital Chocolate, the social and mobile game company he founded in San Mateo, Calif., but that's OK, because the delay gives me time to try and beat Hawkins at one of his own games: Tower Bloxx.

The goal in Tower Bloxx, one of DC's most popular downloads for the iPhone and Facebook, is simple but addicting: Stack as many building blocks as high as you can without toppling them (and see how you score against your friends). The catch is that both the blocks and the tower are swaying randomly across the screen. With persistence and some finger-to-eye coordination, I finally, successfully drop the 68th block. A cheesy photo of Hawkins boots up on the screen and a congratulatory message proclaims, "This guy might be in the Video Game Hall of Fame, but he's no match for you."

Continue reading this article — and all of our other premium content with Entrepreneur+

加入互联网领先的企业家群体狗万官方! With your subscription you’ll get:

  • Access to all of our premium content and an ad-free experience
  • Entrepr免费订阅eneur Magazine
  • Four free e-books a year and 20% off everything from our bookstore
  • Exclusive events with business celebrities and successful entrepreneurs

Related Topics

Business News

Twitter Just Got a Major New Feature — and Is One Step Closer to Becoming Elon Musk's 'Super App'

The billionaire has cited China's WeChat as an example of what Twitter could become.

Starting a Business

Understanding the Psychology Behind Effective Brand Names That Leave a Lasting Impression

You need to sell a story to sell your product. The psychology of branding is the key to it.

Living

Resilience Unlocked: 9 Strategies to Turn Adversity Into an Advantage

Embrace difficulty. It's merely an opportunity to catalyze growth.

Marketing

How to Build Your Email List the Right Way

Follow these best practices to make sure you're hitting the inbox and making sales with your emails.

Business News

Costco Hilariously Messes Up Birthday Cake Design: 'This Should Be Framed'

A Costco customer tried to draw a diagram to help bakery employees understand the cake design he wanted, but it didn't work out as planned.