To Infinity And Beyond
Oh, the places ads can go!
Talk about taking it to the limit. Recognizing there's nosuch thing as a blanksurface - only surfaces in need of advertisingmakeovers - the practitioners ofpromotion are working 24/7 toselect an unusual medium for their message.Here's a rundown ofsome of today's hot spots:
Drawing lines in the sand:Believe it or not, PatrickDori's company,Beach 'N Billboard(http://beachnbillboard.com) in East Rutherford, New Jersey,canactually imprint a company logo onto the sand at the beach.
They don't call them supermarkets for nothing:Grocery cart ads may bepassè, but ad-emblazoned checkoutsticks are a cheeky addition.
Waterworks:Superior DesignConstruction(http://superiordesign.eugene.net/watergate.html) inSpringfield, Oregon, canmake marketers go with the flow with theirwater billboards. The 60-footaerated waterfalls have a kiosk ateach end and feature full-motion,three-dimensional projections andanimations.
Fruit punch:Promotional stickers on fruit provethere's an appetite forads ad nauseum.
Your name in lights:Projection systems like the onesOrangevale,California's Derksen Graphic Projection Systemscreates can shine logos andgraphics onto any surface, from floorsto walls. (Call 916-988-0390 for details.)
