Honk if You Can Read This
Sign spinning has morphed from curbside oddity to performance art--and a surprisingly effective way for a startup to grab attention.
Opinions expressed by Entrepreneur contributors are their own.
Blog ads or cable television? E-mail marketing or direct mail? When you're sizing up advertising options, don't underestimate the power of riding a big red arrow like a bucking bronco.
Sidewalk sign spinners, long used to lure Sunday drivers into housing developments and car dealerships, are rapidly conquering new turf: concert venues, movie openings, restaurants, magazines and cell phone services. Especially in warm climes, such as Florida and Southern California, this guerilla marketing technique has evolved into a profitable form of street performance.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
