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Building a successful business poses a formidable challenge atany age. But for entrepreneurs in their early twenties, it may seemall but impossible. Those in need of inspiration need look nofurther than 22-year-old Toronto-born clothing designer Elle Hamm.Vying for position in the frenzied world of fashion, Hamm, perhapsthe personification of today's new age of "girlpower," has strategized her way into a niche that's ascomfortable as her funky dress styles.
"I haven't seen anything else out there likethis," says Hamm of her clothing line. Her Rudwear Inc.designs combine form-fitting femininity with an athletic edge andcan be worn as either daywear or eveningwear. Commanding hergrowing business from a corporate suite in Beverly Hills,California, Hamm's Rudwear Collection boasted 1998 sales of$100,000.
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