Getting Back to Your Company's RootsDo your problems stem from a lost company mission?
About a year ago, one of my companies was in trouble: Sales were down, we had no new products, morale was rotten and my best people were leaving.
Obviously, there was a weakness in leadership. The CEO and his team weren't in touch with the staff or the customers. They hadn't developed any new lines of distribution; instead, they went back to our established customers, demanding more sales. There weren't any new marketing initiatives, and the CEO brought in a new marketing manager who was rude to the existing marketing team and clueless about our products.
Eventually, the CEO and his team had to be replaced. It took three months, but the rat's nest was finally cleared. Today, the company has turned around: Sales are up, profits are strong and morale is good.
