Toy StoryGrown-ups, take note: The lucrative toy market isn't just child's play.
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The company: Hasbro Inc. is the second-largest toymanufacturer in the world, sharing industry control withBarbie purveyor Mattel Inc. The company markets its productsprimarily through its Playskool, Tonka, Kenner, Milton Bradley andParker Brothers brands.
The markets:Many of Hasbro's toys target5-to-14-year-olds, an age group the U.S. Census Bureau expects togrow by nearly 1 million by 2000.
Increasingly, purchasing power has become concentrated in thehands of several large retail chains, notably Toys "R"Us, Wal- Mart, Kmart and Target. Because of these companies'purchasing and marketing strategies, larger toy manufacturers thatcan offer broad product lines, high advertising budgets andfrequent deliveries have been favorably affected.
