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ByJohanna S. Billings•

Opinions expressed by Entrepreneur contributors are their own.

When John Ringwald and his son, Mike, of Coopersburg,Pennsylvania, decided to buy a Postal Annex franchise, theyweren't much different than most entrepreneurs.

They didn't know how to write a business plan. Theydidn't really comprehend the cost of carrying inventory such asenvelopes, stationery and packing materials. Nor did they know howto plan for seasonal changes in business volume.

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