Easy Does ItCreate marketing materials with easy-to-learn Macintosh desktop publishing software.
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At some time or another, almost every small-business owner needs to create printed materials for his or her business. It might be a simple flier announcing a big sale, a postcard telling customers of an address change, or perhaps something more complex, like amonthly newsletterfor staying in touch with clients.
Though some of these projects might sound like something your word processing software could handle, you'll get better results from a proper desktop publishing program. Computers have made graphic artists out of almost all of us. That's not to say professional graphic artists are no longer needed; it's just that they're only needed for bigger jobs--like four-color ads in national publications and show-stopping brochures.
In this issue, we examine two Macintosh desktop publishing programs that are touted as easy-to-use and affordable: Adobe Home Publisher and Manhattan Graphics Ready, Set, Go. (Windows users should turn to Microsoft Publisher or CompuWorks Publisher for similar functionality.)
