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The Natural

From the Body Shop's products to world-saving projects, an environmental conscience is second nature to Anita Roddick.

ByCarla Goodman

Opinions expressed by Entrepreneur contributors are their own.

Anita Roddick insists she never went into business to makemillions. She simply wanted to earn a living for her family. Asfounder and chief executive of The Body Shop International Inc.,the 54-year-old entrepreneur has done both on a very grandscale.

In two decades, Roddick and her husband, Gordon, have created acosmetic empire of more than 1,400 retail stores selling naturalskin- and hair-care products in 45 countries. Sales last yearreached more than $950 million.

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