What should I do if a good customer wants a reward for how much they spend?

ByPattie Simone

Opinions expressed by Entrepreneur contributors are their own.

What are our options? Perhaps a rebate linked to how much the customer spends?
Thanks for your great question about sales incentives! You don't say whether you are an online or brick and mortar business, or whether you sell products or services within a B-to-B or B-to-C environment. To cover most bases I've outlined sales incentive examples that have proved successful for many kinds of companies.

为在线或in-storeproduct销售:一个简单的rebate that has proven to be very effective is free shipping with a minimum order (say $50). Places like L& L Bean and Kohl's switched up their holiday sales incentives by offering a $10 gift card with any purchase of $25 or more, $50 or more, etc. Bakers dozen (getting 13 of something for payment of 12) is another idea.

服务销售:许多creative service-focused entrepreneurs "super-size" their sales by tagging on a FREE additional service with certain purchase amounts or packages (a marketing communications firm offers free press release pitching services (worth $245) along with a purchase of one advanced press release package ($550). An interior designer waives the In-house assessment/planning fee ($395) with any design purchase of $500 and up, etc.

Additional ideas that can be fitted to suit product or service sales are: Giving away something (worth XX amount of dollars) with larger sales (a variation of the furniture industry's famous "loss leader" approach) which could be apparel, books or whatever has tangible value to your client (a free report, a discount on a future sale within a deadline period of time, etc).

Hope this info has helped--feel free to post me a note directly if you have any other questions.

Good luck with all your endeavors!
Wavy Line
Pattie Simone

Digital Adventurer, Profit Alchemist, Entrepreneur

As president of Pomona, N.Y.-basedmarketing-advantageand founder ofWomenCentric, Pattie Simone empowers ambitious companies, individuals and entrepreneurs, helping them to develop strategic, integrated, well-branded communications that engage diverse audiences and fuel sales.

Editor's Pick

Related Topics

Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Growing a Business

Senior Executives Are Falling Behind The Digital Curve — Here's What It Takes to Stay Ahead.

Learn how to stay ahead of the digital curve with the top areas of digital transformation that all corporate leaders should know.

Business News

McDonald's Is Launching a Spinoff Restaurant Chain Based on a Beloved, Blast-From-the-Past Mascot

The company saw a lot of success with another former mascot, Grimace, in June.