What do I need to know before I buy a franchise?

ByJeff Elgin

Opinions expressed by Entrepreneur contributors are their own.

What questions should I ask the franchisor and how do I find the best market and location?
This is one of those questions that's quick to ask but involves a long, multi-part answer if you want the full scoop. I'll try to give you the quick and dirty answer.

What you want to see in any franchise is a strong positive track record of performance that you can verify during your research. This gives you the security of knowing that lots of other people have gotten a franchise with the company and then done well. If you can't find this sort of track record with any franchise you're researching then find a different one to pursue.

If you would like to receive additional information about all of the many facets you should be investigating with any franchise, you can access the archived articles I've written for Entrepreneur.com over the past 10 years.

You'll find a record of over 100 articles with all the information you'll need to get a very strong idea of everything you'll need to know.
Wavy Line

Jeff Elgin has almost 20 years of experience franchising, both as a franchisee and a senior franchise company executive. He's currently the CEO ofFranChoice Inc., a company that provides free consulting to consumers looking for a franchise that best meets their needs.

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