How do I sell companies or ad agencies my independent advertising ideas?

ByAl Lautenslager•Aug 22, 2007

Opinions expressed by Entrepreneur contributors are their own.

I have these really great scripts for commercials for about 10 or 12 different companies. I have no experience in this field and I would like to know if I could sell my ideas and slogans direct to the company or to an ad agency.

Attach your scripts to a resume and apply for a job as an ad writer. Your best bet is a radio station. Ad agencies, as you menioned, also employ ad writers. Unfortunately, ideas, scripts and slogans are rarely, if ever, bought off the street.

Al Lautenslager

Author, Speaker, and Consultant

Al Lautenslageris an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal ofMarket For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.

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