How can I help my store get more foot traffic nearby?

ByPaige Arnof-Fenn

Opinions expressed by Entrepreneur contributors are their own.

My store is located in a corner of a busy street and cars just drive by. How do I get more foot traffic by my store?
If you are in a commercial zone, then organize with the other businesses in the area to cross sell and promote each other as a destination. For example, in my town there is a toy shop next to a stationery store next to a craft boutique across from a restaurant and bar. They include info on each other's businesses in each of their newsletters, e-mails, by the register, etc.

Many cities also have economic development offices through the local government or chambers of commerce that might be helpful. Be creative and resourceful while talking to your customers and neighbors about the ideas you generate. If you test and learn, the traffic will grow.

Good luck,
Paige
Wavy Line

Paige Arnof-Fenn is the founder and CEO ofMavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies as well as early stage and emerging businesses.

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