How can I gain awareness for my company with a limited budget?

ByMichael Kaleikini

Opinions expressed by Entrepreneur contributors are their own.

I work for a customizable men's dress shirt e-commerce company. With our launch just six months ago, what advice would you have for us to get more buzz?
Unconventional tactics like guerrilla marketing and promotional marketing are the call of the day here, my man. Social media may be able to play a part in your marketing plan too.

No or low cost is a great way to think. Limited budgets are everywhere, but if you are creative enough you can come up with some fun ideas to promote and market without spending a dime.

Here are some ideas easy ways for you to create buzz for your biz:

- Promote at a mall and pass out flyers.
- Stop by the local Starbucks. They never mind a well dressed person in their establishments.
- Start a blog about fashion and how it affects success or how one can increase their visibility with the right dress shirt.

If you need to know how a blog can work for you, there's a group of guys giving away free blogs online. They even give you free training to learn how to use it properly.

There are a ton of other ways you can gain awareness too. You'll need to get those creative juices flowing so other ideas can pop into mind. These are just a couple I can come up with off the top of my head.

If you decide to go the social media route, you'll want to engage an expert in that field. As of late my studies have shown me that if done correctly, it costs a lot less and can generate a lot of sales.

Also, where is your e-commerce company located? Do you have a brick and mortar location? If so, I'd like to see it!

额外的信息,你应该做一个搜索here on Entrepreneur.com for "guerrilla marketing" and "creative marketing." They have some great articles on this stuff.
Wavy Line

Michael H Kaleikini is a business development consultant and founder of Business Refinement, LLC in Henderson, Nev.

Editor's Pick

Related Topics

Science & Technology

This Is the New ChatGPT Trend That Will Enhance Your Business

ChatGPT plugins are becoming the new cool trend among entrepreneurs to enhance their businesses and engage more customers. Here are some insights into how they're impacting business enterprises, along with some potential risks that may accompany the benefits.

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Growing a Business

Senior Executives Are Falling Behind The Digital Curve — Here's What It Takes to Stay Ahead.

Learn how to stay ahead of the digital curve with the top areas of digital transformation that all corporate leaders should know.

Business News

McDonald's Is Launching a Spinoff Restaurant Chain Based on a Beloved, Blast-From-the-Past Mascot

The company saw a lot of success with another former mascot, Grimace, in June.